Bob Regular — CEO, Infolinks Media
Published:
You go on Google Maps and you say, ‘I wanna go to a destination,’ and it’ll give you three options, and the shortest option is not necessarily the best experience, and it’s not necessarily the best outcome. It may bring you through a neighborhood with a lot of traffic stops and… a lot of stop signs and traffic lights, and you don’t like that. You’d prefer to take the highway, and, uh, it’s a much better experience and a better outcome.
What does Bob Regular say on The Agile Brand with Greg Kihlström?
Bob Regular, CEO, Infolinks Media, says: In the interview, Bob Regular (CEO of Infolinks Media) challenges the industry orthodoxy that the shortest ad-tech supply path is always best, arguing brands should prioritize path value, proprietary inventory, and contextual advantages over mere efficiency. He also discusses the decline of deterministic signals, the rise of predictive and contextual targeting powered by AI, and the need to combine creative memorability with resilient media operating models to drive real business impact.
From: The Agile Brand with Greg Kihlström
Cite as: Bob Regular. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/bob-regular-you-go-on-google-maps-and-you-say-i-wanna-go-to-a-destinat