Bob Regular — CEO, Infolinks Media
Published:
Attention span is getting shorter, which means you have more noise, and when you have more noise, you need to break out… your message and your creative has to be memorable. When you have less time and less attention span, you have to do an extraordinary job with your message being crisp and clear, and it be memorable. If you do not make it memorable, then you will not make an impression. And if you think about what you spend your marketing dollars on, you’re buying impressions… Well, I ask every CEO, CMO, CFO, and then their agency, ‘Have you made an impression today?’
What does Bob Regular say on The Agile Brand with Greg Kihlström?
Bob Regular, CEO, Infolinks Media, says: In the interview, Bob Regular (CEO of Infolinks Media) challenges the industry orthodoxy that the shortest ad-tech supply path is always best, arguing brands should prioritize path value, proprietary inventory, and contextual advantages over mere efficiency. He also discusses the decline of deterministic signals, the rise of predictive and contextual targeting powered by AI, and the need to combine creative memorability with resilient media operating models to drive real business impact.
From: The Agile Brand with Greg Kihlström
Cite as: Bob Regular. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/bob-regular-attention-span-is-getting-shorter-which-means-you-have-more