Bill Staikos — CX operator and consultant, Be Customer Led
Published:
The space between categories is breaking down a lot faster. Design tools are moving into campaign execution and customer service platforms are going deeper into agentic automation—there’s more blurriness between what one platform used to do versus what multiple platforms used to do versus what one platform could do.
What does Bill Staikos say on The Agile Brand with Greg Kihlström?
Bill Staikos, CX operator and consultant, Be Customer Led, says: In this interview Greg Kihlström speaks with Bill Staikos of Be Customer Led about how the AI gold rush has given way to a demand for measurable business outcomes. Staikos explains that buyers now require proof of ROI, highlights the accelerating blurring of martech and CX platform categories, and stresses a practical, operational focus on data readiness and workflow redesign as prerequisites for scaling AI-driven initiatives.
From: The Agile Brand with Greg Kihlström
Cite as: Bill Staikos. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/bill-staikos-the-space-between-categories-is-breaking-down-a-lot-faster