Bill Staikos — CX operator and consultant, Be Customer Led
Published:
The data conversation has fundamentally changed and it’s very practical—brass tacks now. The conversation is more operational: can my data actually support decisioning, personalization, service, compliance, even risk? They’re looking at data as an asset in very practical and operational terms.
What does Bill Staikos say on The Agile Brand with Greg Kihlström?
Bill Staikos, CX operator and consultant, Be Customer Led, says: In this interview Greg Kihlström speaks with Bill Staikos of Be Customer Led about how the AI gold rush has given way to a demand for measurable business outcomes. Staikos explains that buyers now require proof of ROI, highlights the accelerating blurring of martech and CX platform categories, and stresses a practical, operational focus on data readiness and workflow redesign as prerequisites for scaling AI-driven initiatives.
From: The Agile Brand with Greg Kihlström
Cite as: Bill Staikos. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/bill-staikos-the-data-conversation-has-fundamentally-changed-and-its-ver