Bill Staikos — Founder, Be Customer Led
Published:
I think you can treat the consolidation as a contract moment, and not necessarily like a press release moment. There’s an opportunity to take advantage of the change and transition at the vendor, which really puts the buyer in a strong negotiating position.
What does Bill Staikos say on The Agile Brand with Greg Kihlström?
Bill Staikos, Founder, Be Customer Led, says: Bill Staikos discusses how recent MarTech and CX M&A has shifted from feature-led deals to data- and defensibility-driven strategies, using vertical benchmarks and proprietary data to build moats. He advises buyers to treat consolidation as a contract moment to renegotiate terms, map automation to CFO-friendly business outcomes, and be skeptical of agentic AI hype — while recognizing immediate efficiency gains in contact centers.
From: The Agile Brand with Greg Kihlström
Cite as: Bill Staikos. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/bill-staikos-i-think-you-can-treat-the-consolidation-as-a-contract-moment