Bill Staikos — CX operator and consultant, Be Customer Led
Published:
2026 is where people are now asking, where’s the business outcome and the result? Show me hard metrics now. Last year many software companies got attention just for adding generative AI features; this year that bar is gone. Buyers are asking very pointed questions around proof that this is going to lower my cost of serve and increase conversion.
What does Bill Staikos say on The Agile Brand with Greg Kihlström?
Bill Staikos, CX operator and consultant, Be Customer Led, says: In this interview Greg Kihlström speaks with Bill Staikos of Be Customer Led about how the AI gold rush has given way to a demand for measurable business outcomes. Staikos explains that buyers now require proof of ROI, highlights the accelerating blurring of martech and CX platform categories, and stresses a practical, operational focus on data readiness and workflow redesign as prerequisites for scaling AI-driven initiatives.
From: The Agile Brand with Greg Kihlström
Cite as: Bill Staikos. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/bill-staikos-2026-is-where-people-are-now-asking-wheres-the-business-ou