Bassem Hamdy — CEO, Co-Founder, Briq
Published:
So these seats are empty. And so the lowest friction we did was bring in, I called it human augmentation. Now we kind of call it, unfortunately, human replacement technology that did the work that a traditional payroll or AP or AR person would do.
What does Bassem Hamdy say on B2B Agility with Greg Kihlström?
Bassem Hamdy, CEO, Co-Founder, Briq, says: This interview with Bassem Hamdy, CEO and Co‑founder of Briq, explores practical applications of autonomous AI in construction, manufacturing, and other parts of the 'real economy.' Hamdy emphasizes domain-specific product design, filling understaffed white‑collar roles through augmentation, the greater ROI from risk mitigation and fraud detection versus simple headcount reduction, and the prerequisite of clearly documented internal processes before automation can succeed.
From: B2B Agility with Greg Kihlström
Cite as: Bassem Hamdy. (2026). On B2B Agility with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/bassem-hamdy-so-these-seats-are-empty-and-so-the-lowest-friction-we-did