Bassem Hamdy — CEO, Co-Founder, Briq

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It’s like, 'How do you buy something?' The accountant will say, 'I need a purchase order number,' and the operations person will say, 'I never use purchase orders.' They cannot describe their process.

What does Bassem Hamdy say on B2B Agility with Greg Kihlström?

Bassem Hamdy, CEO, Co-Founder, Briq, says: This interview with Bassem Hamdy, CEO and Co‑founder of Briq, explores practical applications of autonomous AI in construction, manufacturing, and other parts of the 'real economy.' Hamdy emphasizes domain-specific product design, filling understaffed white‑collar roles through augmentation, the greater ROI from risk mitigation and fraud detection versus simple headcount reduction, and the prerequisite of clearly documented internal processes before automation can succeed.

From: B2B Agility with Greg Kihlström

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Cite as: Bassem Hamdy. (2026). On B2B Agility with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/bassem-hamdy-its-like-how-do-you-buy-something-the-accountant-will-s

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