Aytekin Tank — Founder & CEO, JotForm
Published:
Our support people, instead of answering the same questions like 'I forgot my password' or 'I didn't receive my form submission,' are able to spend more time on difficult questions and give better answers; we are able to utilize the live chat more.
What does Aytekin Tank say on The Agile Brand with Greg Kihlström?
Aytekin Tank, Founder & CEO, JotForm, says: In this episode Greg Kihlström interviews Aytekin Tank, founder and CEO of JotForm, about how an internal experiment to automate form-filling evolved into JotForm AI Agents — an agentic support solution that uses API integrations, RAG, and human-in-the-loop review. Tank explains the product pivot, operational results, the decision to augment rather than replace human support, and the broader implications for marketing and customer experience.
From: The Agile Brand with Greg Kihlström
Cite as: Aytekin Tank. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/aytekin-tank-our-support-people-instead-of-answering-the-same-questions