Aytekin Tank — Founder & CEO, JotForm
Published:
Only a number of users were actually really using it for forms. We thought maybe we need to pivot this as a customer service product.
What does Aytekin Tank say on The Agile Brand with Greg Kihlström?
Aytekin Tank, Founder & CEO, JotForm, says: In this episode Greg Kihlström interviews Aytekin Tank, founder and CEO of JotForm, about how an internal experiment to automate form-filling evolved into JotForm AI Agents — an agentic support solution that uses API integrations, RAG, and human-in-the-loop review. Tank explains the product pivot, operational results, the decision to augment rather than replace human support, and the broader implications for marketing and customer experience.
From: The Agile Brand with Greg Kihlström
Cite as: Aytekin Tank. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/aytekin-tank-only-a-number-of-users-were-actually-really-using-it-for-for