Arto Minasyan — Co-Founder & President, Krisp.ai
Published:
My advice still would be if you’re building a new product, it’s much better to gather all the people in one place so you get the energy, the efficiency, and like this daily communication between team members… Then a product is ready and you are just doing iterations with less speed, then I think bringing people outside of the physical location is realistic.
What does Arto Minasyan say on The Agile Brand with Greg Kihlström?
Arto Minasyan, Co-Founder & President, Krisp.ai, says: A conversation with Arto Minasyan, Co‑Founder & President of Krisp.ai, offering pragmatic guidance for building AI-powered enterprises. He discusses voice AI’s near-term role in elevating human agents and improving customer support, the strategy of selling early to validate product-market fit, the value of co-location during initial product development, and creating an idea meritocracy so the best solutions rise regardless of rank.
From: The Agile Brand with Greg Kihlström
Cite as: Arto Minasyan. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/arto-minasyan-my-advice-still-would-be-if-youre-building-a-new-product-i