Arto Minasyan — Co-Founder & President, Krisp.ai
Published:
In my other company, we basically started promoting a product which don’t exist. It was just an idea. We just did like a sketch in Figma and started promoting to customers and sold like more than $100,000… to like 30 customers. So it was very good validation, but it’s a product market fit. Now we need to go and build it. And then I present this to VCs, everyone gets excited.
What does Arto Minasyan say on The Agile Brand with Greg Kihlström?
Arto Minasyan, Co-Founder & President, Krisp.ai, says: A conversation with Arto Minasyan, Co‑Founder & President of Krisp.ai, offering pragmatic guidance for building AI-powered enterprises. He discusses voice AI’s near-term role in elevating human agents and improving customer support, the strategy of selling early to validate product-market fit, the value of co-location during initial product development, and creating an idea meritocracy so the best solutions rise regardless of rank.
From: The Agile Brand with Greg Kihlström
Cite as: Arto Minasyan. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/arto-minasyan-in-my-other-company-we-basically-started-promoting-a-produc