Ariel Shulman — Chief Product Officer, Bright Data
Published:
The public web data moved from something that was kind of nice to have or complementary to being strategic… your customers are actually looking at your brand and at your products, not only through your channels… but also through other things. So review sites, social platforms, forums, and obviously generative AI platforms.
What does Ariel Shulman say on The Agile Brand with Greg Kihlström?
Ariel Shulman, Chief Product Officer, Bright Data, says: This interview with Ariel Shulman, Chief Product Officer at Bright Data, explains why real-time public web data is foundational for AI-driven marketing. Shulman argues that AI agents synthesize third-party content to shape customer decisions, creating a need for comprehensive data infrastructure, generative optimization (GO), and ethical collection practices. He outlines the technical scale challenges of reliable web data collection and clarifies legal precedents supporting the lawful use of publicly accessible information.
From: The Agile Brand with Greg Kihlström
Cite as: Ariel Shulman. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/ariel-shulman-the-public-web-data-moved-from-something-that-was-kind-of-ni