Ariel Shulman — Chief Product Officer, Bright Data
Published:
One of the major use cases that we’re seeing right now is what we call GO, so that’s SEO but for generative models, or LLM visibility. That is understanding how AI systems perceive your brand… it is important when you’re looking at these answers, when people are looking at your brand, how does it, how does it appear? Where do competitors show up? What is your kind of share of answer and things like that.
What does Ariel Shulman say on The Agile Brand with Greg Kihlström?
Ariel Shulman, Chief Product Officer, Bright Data, says: This interview with Ariel Shulman, Chief Product Officer at Bright Data, explains why real-time public web data is foundational for AI-driven marketing. Shulman argues that AI agents synthesize third-party content to shape customer decisions, creating a need for comprehensive data infrastructure, generative optimization (GO), and ethical collection practices. He outlines the technical scale challenges of reliable web data collection and clarifies legal precedents supporting the lawful use of publicly accessible information.
From: The Agile Brand with Greg Kihlström
Cite as: Ariel Shulman. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/ariel-shulman-one-of-the-major-use-cases-that-were-seeing-right-now-is-wh