Ariel Shulman — Chief Product Officer, Bright Data
Published:
One of the analogies I like to make about web data collection is that it’s kind of like quantum mechanics but in reverse… everything works okay until you go above a certain threshold, and then things become crazy. You get blocked, you get captchas, you get missing information. It’s very hard to pull off at scale.
What does Ariel Shulman say on The Agile Brand with Greg Kihlström?
Ariel Shulman, Chief Product Officer, Bright Data, says: This interview with Ariel Shulman, Chief Product Officer at Bright Data, explains why real-time public web data is foundational for AI-driven marketing. Shulman argues that AI agents synthesize third-party content to shape customer decisions, creating a need for comprehensive data infrastructure, generative optimization (GO), and ethical collection practices. He outlines the technical scale challenges of reliable web data collection and clarifies legal precedents supporting the lawful use of publicly accessible information.
From: The Agile Brand with Greg Kihlström
Cite as: Ariel Shulman. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/ariel-shulman-one-of-the-analogies-i-like-to-make-about-web-data-collectio