Anya Cheng — CEO, Taelor
Published:
Today 40% of clothes in the world go unsold, and 30% of them go to landfill. So if fashion brands continue to produce junk, the world is not going to be better. But why do they produce junk? They don’t mean to, because they are designing something two years down the road and when they design, the only information they use is last year’s sales.
What does Anya Cheng say on The Agile Brand with Greg Kihlström?
Anya Cheng, CEO, Taelor, says: Anya Cheng, CEO of Taelor, discusses how AI and proprietary, real-world data from a rental clothing model can become a new competitive moat for retail while also enabling more sustainable production decisions. She explains that rental and subscription models capture preference and durability data brands typically miss, allowing firms to design and produce with less waste and to shift from selling products to selling outcomes tied to customer goals.
From: The Agile Brand with Greg Kihlström
Cite as: Anya Cheng. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/anya-cheng-today-40-of-clothes-in-the-world-go-unsold-and-30-of-them