Anya Cheng — CEO, Taelor
Published:
The goal for us is not just to dress you up. It’s to dress people to achieve the final goal. Just like marketers say: we are not buying Coke, we are buying freedom. We are not buying Tesla... we are buying the status that I’m a techie and I’m cool and I’m green, right?
What does Anya Cheng say on The Agile Brand with Greg Kihlström?
Anya Cheng, CEO, Taelor, says: Anya Cheng, CEO of Taelor, discusses how AI and proprietary, real-world data from a rental clothing model can become a new competitive moat for retail while also enabling more sustainable production decisions. She explains that rental and subscription models capture preference and durability data brands typically miss, allowing firms to design and produce with less waste and to shift from selling products to selling outcomes tied to customer goals.
From: The Agile Brand with Greg Kihlström
Cite as: Anya Cheng. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/anya-cheng-the-goal-for-us-is-not-just-to-dress-you-up-its-to-dress-p