Anya Cheng — CEO, Taelor
Published:
After wearing five times, this garment shrinks. After washing five times, this garment becomes more loose.
What does Anya Cheng say on The Agile Brand with Greg Kihlström?
Anya Cheng, CEO, Taelor, says: Anya Cheng, CEO of Taelor, discusses how AI and proprietary, real-world data from a rental clothing model can become a new competitive moat for retail while also enabling more sustainable production decisions. She explains that rental and subscription models capture preference and durability data brands typically miss, allowing firms to design and produce with less waste and to shift from selling products to selling outcomes tied to customer goals.
From: The Agile Brand with Greg Kihlström
Cite as: Anya Cheng. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/anya-cheng-after-wearing-five-times-this-garment-shrinks-after-washin