Anuj Mathur — Brillio
Published:
The first thing is have a deep analysis of where those drop‑offs are happening and what specific use cases or actions could materially impact conversion. Start there; if you can unlock even a few percentage points at each drop‑off point, the cumulative gain is huge.
What does Anuj Mathur say on The Agile Brand with Greg Kihlström?
Anuj Mathur, Brillio, says: An interview with Brillio’s Kathleen Ulrich and Anuj Mathur about shifting marketing from traditional personalization to 'agentic transformation'—deploying intelligent agents that sense, reason, and act on customers' behalf. They discuss practical steps for enterprises, including starting with specific business problems, redesigning content as assembleable components, introducing human governance, and evolving marketing roles from campaign managers to systems architects to deliver seamless, outcome-focused customer experiences.
From: The Agile Brand with Greg Kihlström
Cite as: Anuj Mathur. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/anuj-mathur-the-first-thing-is-have-a-deep-analysis-of-where-those-drop