Anuj Mathur — Brillio
Published:
It’s really about a white glove experience so you can partake in some part of the journey on one channel and then later pick up another device and start at the same exact point. It’s really about making that journey seamless for the customer and identifying the points from a value‑added perspective; it’s not just about engaging, it’s about what value am I serving in this conversation.
What does Anuj Mathur say on The Agile Brand with Greg Kihlström?
Anuj Mathur, Brillio, says: An interview with Brillio’s Kathleen Ulrich and Anuj Mathur about shifting marketing from traditional personalization to 'agentic transformation'—deploying intelligent agents that sense, reason, and act on customers' behalf. They discuss practical steps for enterprises, including starting with specific business problems, redesigning content as assembleable components, introducing human governance, and evolving marketing roles from campaign managers to systems architects to deliver seamless, outcome-focused customer experiences.
From: The Agile Brand with Greg Kihlström
Cite as: Anuj Mathur. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/anuj-mathur-its-really-about-a-white-glove-experience-so-you-can-partak