Aniket Deosthali — CEO and co-founder, Envive
Published:
Winning used to mean persuading a person to click. Increasingly, it will mean earning the confidence of a machine acting on that person’s behalf.
What does Aniket Deosthali say on The Agile Brand podcast?
Aniket Deosthali, CEO and co-founder, Envive, says: Envive CEO Aniket Deosthali explains how AI agents buying on customers' behalf change the unit of competition in commerce: brands must earn the confidence of machines, not just persuade humans. He emphasizes machine-readable product data, trust signals, and owning the customer relationship, and recommends fixing catalog, inventory, and policy foundations before investing in conversational agents while measuring business outcomes, not engagement.
From: The Agile Brand podcast
Cite as: Aniket Deosthali. (2026). On The Agile Brand podcast. Retrieved from https://research.agilebrandguide.com/insights/aniket-deosthali-winning-used-to-mean-persuading-a-person-to-click-increasin