Aniket Deosthali — CEO and co-founder, Envive
Published:
The winning product is not necessarily the one with the most keywords. It is the one whose attributes can be matched most clearly to the shopper’s actual intent.
What does Aniket Deosthali say on The Agile Brand podcast?
Aniket Deosthali, CEO and co-founder, Envive, says: Envive CEO Aniket Deosthali explains how AI agents buying on customers' behalf change the unit of competition in commerce: brands must earn the confidence of machines, not just persuade humans. He emphasizes machine-readable product data, trust signals, and owning the customer relationship, and recommends fixing catalog, inventory, and policy foundations before investing in conversational agents while measuring business outcomes, not engagement.
From: The Agile Brand podcast
Cite as: Aniket Deosthali. (2026). On The Agile Brand podcast. Retrieved from https://research.agilebrandguide.com/insights/aniket-deosthali-the-winning-product-is-not-necessarily-the-one-with-the-most