Aniket Deosthali — CEO and co-founder, Envive
Published:
The brands that win will combine machine-readable truth with a differentiated experience.
What does Aniket Deosthali say on The Agile Brand podcast?
Aniket Deosthali, CEO and co-founder, Envive, says: Envive CEO Aniket Deosthali explains how AI agents buying on customers' behalf change the unit of competition in commerce: brands must earn the confidence of machines, not just persuade humans. He emphasizes machine-readable product data, trust signals, and owning the customer relationship, and recommends fixing catalog, inventory, and policy foundations before investing in conversational agents while measuring business outcomes, not engagement.
From: The Agile Brand podcast
Cite as: Aniket Deosthali. (2026). On The Agile Brand podcast. Retrieved from https://research.agilebrandguide.com/insights/aniket-deosthali-the-brands-that-win-will-combine-machine-readable-truth-with