Angie Westbrock — CEO, Standard AI
Published:
We are finally at a point where we can treat the physical store not as a black box, but as a measurable, optimizable environment — a place where we can understand not just what was bought, but why, and maybe even more importantly, why not.
What does Angie Westbrock say on The Agile Brand with Greg Kihlström?
Angie Westbrock, CEO, Standard AI, says: This episode explores the persistent measurement gap between digital ad impressions and in-store purchases, and how new technologies can close that gap. Greg Kihlström interviews Angie Westbrock, CEO of Standard AI, about the limits of current attribution approaches, the rise of Retail Media Networks, and how computer vision and store-level instrumentation can make physical stores measurable and optimizable to move from correlation to causation in retail measurement.
From: The Agile Brand with Greg Kihlström
Cite as: Angie Westbrock. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/angie-westbrock-we-are-finally-at-a-point-where-we-can-treat-the-physical-st