Andrew Perlman — Co-Founder and CEO, Recurrent
Published:
In video, even more than text, people feel when it’s not authentic. People feel when the person that’s a host in a video is passionate and excited about the subject matter they’re covering.
What does Andrew Perlman say on The Agile Brand with Greg Kihlström?
Andrew Perlman, Co-Founder and CEO, Recurrent, says: Andrew Perlman, Co-Founder and CEO of Recurrent, discusses transforming legacy publishing into a 360-degree media business that blends content, community, commerce and live experiences. He argues that brand trust will become more valuable as AI floods the market with content, and recommends empowering creative editorial teams while prioritizing deep engagement metrics like watch time over vanity page-view measures. The conversation includes practical examples from Recurrent brands such as Donut and Popular Science.
From: The Agile Brand with Greg Kihlström
Cite as: Andrew Perlman. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/andrew-perlman-in-video-even-more-than-text-people-feel-when-its-not-aut