Andrew Perlman — Co-Founder and CEO, Recurrent
Published:
I think actually in the age of AI, we’re actually going to see brands and trust matter more and more as more content gets created. So existing under a halo brand like Donut or Popular Science creates real value and gets eyeballs.
What does Andrew Perlman say on The Agile Brand with Greg Kihlström?
Andrew Perlman, Co-Founder and CEO, Recurrent, says: Andrew Perlman, Co-Founder and CEO of Recurrent, discusses transforming legacy publishing into a 360-degree media business that blends content, community, commerce and live experiences. He argues that brand trust will become more valuable as AI floods the market with content, and recommends empowering creative editorial teams while prioritizing deep engagement metrics like watch time over vanity page-view measures. The conversation includes practical examples from Recurrent brands such as Donut and Popular Science.
From: The Agile Brand with Greg Kihlström
Cite as: Andrew Perlman. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/andrew-perlman-i-think-actually-in-the-age-of-ai-were-actually-going-to-s