Andrew Perlman — Co-Founder and CEO, Recurrent
Published:
25 years ago, when I graduated college and started at Sony Music, we were making money off CDs, then streaming became a thing… it took them almost two decades, but with streaming, they ultimately morphed into 360 businesses. So the first thing I would say is we think about our business as a 360 business, not as a simple website business, which was what the world looked like when we started out in 2018.
What does Andrew Perlman say on The Agile Brand with Greg Kihlström?
Andrew Perlman, Co-Founder and CEO, Recurrent, says: Andrew Perlman, Co-Founder and CEO of Recurrent, discusses transforming legacy publishing into a 360-degree media business that blends content, community, commerce and live experiences. He argues that brand trust will become more valuable as AI floods the market with content, and recommends empowering creative editorial teams while prioritizing deep engagement metrics like watch time over vanity page-view measures. The conversation includes practical examples from Recurrent brands such as Donut and Popular Science.
From: The Agile Brand with Greg Kihlström
Cite as: Andrew Perlman. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/andrew-perlman-25-years-ago-when-i-graduated-college-and-started-at-sony-m