Andrew Black — VP of Marketing Operations & Customer Lifecycle Marketing, Mitel
Published:
A review used to be about the piece in front of you. Now the reviewer decides whether the problem is systemic.
What does Andrew Black say on The Agile Brand Guide: Expert Mode?
Andrew Black, VP of Marketing Operations & Customer Lifecycle Marketing, Mitel, says: A Q&A with Andrew Black, VP of Marketing Operations & Customer Lifecycle Marketing at Mitel, arguing that AI's main impact on marketing is not cheaper drafts but a change in what reviews must catch: systemic skill failures. Black explains why reviewers must own outputs, why hiring should prioritize judgment about what not to build, and how governance and structured inputs convert rework into lasting improvements rather than a recurring tax.
From: The Agile Brand Guide: Expert Mode
Cite as: Andrew Black. (2026). On The Agile Brand Guide: Expert Mode. Retrieved from https://research.agilebrandguide.com/insights/andrew-black-a-review-used-to-be-about-the-piece-in-front-of-you-now-the