Alison Clark — GTM Strategy Lead, AdRoll
Published:
You know, it’s never replacement. It’s more of how does CTV make the rest of my dollars and rest of my media work even harder? … Here at AdRoll, we see that all the time. You add CTV into the plan, and the rest of your media performs better and more efficient, and that’s what clients are looking for. It’s helping lift the rest of your media and make them work harder.
What does Alison Clark say on The Agile Brand with Greg Kihlström?
Alison Clark, GTM Strategy Lead, AdRoll, says: Alison Clark, GTM Strategy Lead at AdRoll, explains how Connected TV (CTV) has evolved from a broadcast-style awareness channel into an accountable, performance-oriented medium. She discusses advances in measurement and targeting, the value of activating first‑party data for precise audience segmentation, CTV’s role as an omnichannel amplifier that boosts other channels, and the shift from static media buys to real‑time, data-driven optimization.
From: The Agile Brand with Greg Kihlström
Cite as: Alison Clark. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/alison-clark-you-know-its-never-replacement-its-more-of-how-does-ctv