Alison Clark — GTM Strategy Lead, AdRoll
Published:
The good news is we no longer have to wait to optimize… If you see that your website visits and conversions are down, maybe that’s a signal that you need to a creative refresh… if you’re seeing that you’re not getting new traffic to your site, maybe that you need to expand your audience. So now the ability to see results and see what’s happening in real time, you can make those changes.
What does Alison Clark say on The Agile Brand with Greg Kihlström?
Alison Clark, GTM Strategy Lead, AdRoll, says: Alison Clark, GTM Strategy Lead at AdRoll, explains how Connected TV (CTV) has evolved from a broadcast-style awareness channel into an accountable, performance-oriented medium. She discusses advances in measurement and targeting, the value of activating first‑party data for precise audience segmentation, CTV’s role as an omnichannel amplifier that boosts other channels, and the shift from static media buys to real‑time, data-driven optimization.
From: The Agile Brand with Greg Kihlström
Cite as: Alison Clark. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/alison-clark-the-good-news-is-we-no-longer-have-to-wait-to-optimize-if-y