Alison Clark — GTM Strategy Lead, AdRoll
Published:
Brands are sitting on a wealth of data, right? They have who their loyalties are, who visited their websites, who abandoned carts. That is a wealth of data and insights that they have that they can activate against… You build out audience segments ‘cause you wanna talk to your loyalists different than you wanna talk to a new customer, different than someone who has abandoned their cart.
What does Alison Clark say on The Agile Brand with Greg Kihlström?
Alison Clark, GTM Strategy Lead, AdRoll, says: Alison Clark, GTM Strategy Lead at AdRoll, explains how Connected TV (CTV) has evolved from a broadcast-style awareness channel into an accountable, performance-oriented medium. She discusses advances in measurement and targeting, the value of activating first‑party data for precise audience segmentation, CTV’s role as an omnichannel amplifier that boosts other channels, and the shift from static media buys to real‑time, data-driven optimization.
From: The Agile Brand with Greg Kihlström
Cite as: Alison Clark. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/alison-clark-brands-are-sitting-on-a-wealth-of-data-right-they-have-who