Ali Henriques — Executive Director of Market Research, Qualtrics
Published:
What you see with the out-of-the-box models is those models tend to be a lot more similar in pattern and behavior, and so you don’t see the variability. You see them cluster around 'I either love it, hate it,' or 'I'm agreeing,' and they move together. Whereas our model, again, that's been studying human behavior and how we react and respond to survey questions, almost perfectly matched that of the human responses.
What does Ali Henriques say on The Agile Brand with Greg Kihlström?
Ali Henriques, Executive Director of Market Research, Qualtrics, says: Ali Henriques, Executive Director of Market Research at Qualtrics, discusses how synthetic data and specialized AI models can break the traditional research speed-to-insights bottleneck. She argues for a two-track approach—deep human research for major strategic choices and fast AI-led insights for everyday decisions—showing how synthetic respondents enable richer, actionable segmentation and free research talent to focus on strategy and business impact rather than manual execution.
From: The Agile Brand with Greg Kihlström
Cite as: Ali Henriques. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/ali-henriques-what-you-see-with-the-out-of-the-box-models-is-those-models