Alexandra Seaman — SVP, co-founder, Furniture.com
Published:
How do we train the AI? How do we train our Dottie, our, you know, our chat, our LLM, so that she’s a design expert, and a merchant, and, you know, your stylish best friend?
What does Alexandra Seaman say on The Agile Brand with Greg Kihlström?
Alexandra Seaman, SVP, co-founder, Furniture.com, says: This episode features Dan Bennett (CMO) and Alexandra Seaman (SVP) of Furniture.com discussing how the "infinite shelf" creates choice paralysis for high-consideration purchases and why brands must evolve from discovery platforms into decision layers that build consumer confidence. They describe combining standardized product data, human domain expertise, and a category-trained AI assistant (Dottie) to guide shoppers, and stress measuring trust-building behaviors rather than only speed-to-purchase.
From: The Agile Brand with Greg Kihlström
Cite as: Alexandra Seaman. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/alexandra-seaman-how-do-we-train-the-ai-how-do-we-train-our-dottie-our-you