Alexandra Seaman — SVP, co-founder, Furniture.com
Published:
Buying it online, so your question about e-commerce, is even more difficult, because now I’m buying without seeing it, I’m buying without sitting on it.
What does Alexandra Seaman say on The Agile Brand with Greg Kihlström?
Alexandra Seaman, SVP, co-founder, Furniture.com, says: This episode features Dan Bennett (CMO) and Alexandra Seaman (SVP) of Furniture.com discussing how the "infinite shelf" creates choice paralysis for high-consideration purchases and why brands must evolve from discovery platforms into decision layers that build consumer confidence. They describe combining standardized product data, human domain expertise, and a category-trained AI assistant (Dottie) to guide shoppers, and stress measuring trust-building behaviors rather than only speed-to-purchase.
From: The Agile Brand with Greg Kihlström
Cite as: Alexandra Seaman. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/alexandra-seaman-buying-it-online-so-your-question-about-e-commerce-is-even