Alex Weinberger — General Manager of Digital Out-of-Home, AdRoll
Published:
That mindset starts at the top, with the CMO, VP or other marketing leadership.
What does Alex Weinberger say on The Agile Brand podcast?
Alex Weinberger, General Manager of Digital Out-of-Home, AdRoll, says: This interview with Alex Weinberger, General Manager of Digital Out-of-Home at AdRoll, argues that marketing teams should stop treating media plans as the core problem and instead align around a single, measurable campaign objective. Weinberger explains how DOOH works operationally, when the channel is (and isn’t) appropriate, and why leadership must change incentive structures and planning mindsets for journey-based campaigns to succeed.
From: The Agile Brand podcast
Cite as: Alex Weinberger. (2026). On The Agile Brand podcast. Retrieved from https://research.agilebrandguide.com/insights/alex-weinberger-that-mindset-starts-at-the-top-with-the-cmo-vp-or-other-ma