Alex Weinberger — General Manager of Digital Out-of-Home, AdRoll
Published:
Rather than looking at each channel in a silo and setting a KPI for each (e.g., awareness for CTV, conversions for social, reach for display, etc.), approach your campaigns with a single, laser-focused objective and bring in channels that support it.
What does Alex Weinberger say on The Agile Brand podcast?
Alex Weinberger, General Manager of Digital Out-of-Home, AdRoll, says: This interview with Alex Weinberger, General Manager of Digital Out-of-Home at AdRoll, argues that marketing teams should stop treating media plans as the core problem and instead align around a single, measurable campaign objective. Weinberger explains how DOOH works operationally, when the channel is (and isn’t) appropriate, and why leadership must change incentive structures and planning mindsets for journey-based campaigns to succeed.
From: The Agile Brand podcast
Cite as: Alex Weinberger. (2026). On The Agile Brand podcast. Retrieved from https://research.agilebrandguide.com/insights/alex-weinberger-rather-than-looking-at-each-channel-in-a-silo-and-setting-a