Alex Weinberger — General Manager of Digital Out-of-Home, AdRoll
Published:
Put yourself in the shoes of the person walking past — a shampoo ad makes sense on a salon screen, and so does a Broadway show or a sale on Poland Spring, because what you have there is a captive audience with time.
What does Alex Weinberger say on The Agile Brand podcast?
Alex Weinberger, General Manager of Digital Out-of-Home, AdRoll, says: This interview with Alex Weinberger, General Manager of Digital Out-of-Home at AdRoll, argues that marketing teams should stop treating media plans as the core problem and instead align around a single, measurable campaign objective. Weinberger explains how DOOH works operationally, when the channel is (and isn’t) appropriate, and why leadership must change incentive structures and planning mindsets for journey-based campaigns to succeed.
From: The Agile Brand podcast
Cite as: Alex Weinberger. (2026). On The Agile Brand podcast. Retrieved from https://research.agilebrandguide.com/insights/alex-weinberger-put-yourself-in-the-shoes-of-the-person-walking-past-a-sha