Alex Weinberger — General Manager of Digital Out-of-Home, AdRoll
Published:
DOOH screens can detect mobile devices within a sliding-scale radius of the screen. In a digital bus shelter example, an ad is displayed for 15 seconds and the screen observes mobile devices moving through that radius, collecting them into a bucket of exposed device IDs. You can then retarget that bucket across channels or use it for measurement.
What does Alex Weinberger say on The Agile Brand podcast?
Alex Weinberger, General Manager of Digital Out-of-Home, AdRoll, says: This interview with Alex Weinberger, General Manager of Digital Out-of-Home at AdRoll, argues that marketing teams should stop treating media plans as the core problem and instead align around a single, measurable campaign objective. Weinberger explains how DOOH works operationally, when the channel is (and isn’t) appropriate, and why leadership must change incentive structures and planning mindsets for journey-based campaigns to succeed.
From: The Agile Brand podcast
Cite as: Alex Weinberger. (2026). On The Agile Brand podcast. Retrieved from https://research.agilebrandguide.com/insights/alex-weinberger-dooh-screens-can-detect-mobile-devices-within-a-sliding-scal