Albert Castellana — Co-Founder & CEO, GenLayer
Published:
You’re saying, okay, I want this agent to be representing my brand in front of the public, but I don’t even know how it’s thinking, what it’s doing, what promises it’s making, right? Did it hallucinate something, right? Did it, you know, deny something, let’s say, deny a refund that really should have been refunded, right? Can I get sued because of that? Am I responsible because of that, right?
What does Albert Castellana say on The Agile Brand with Greg Kihlström?
Albert Castellana, Co-Founder & CEO, GenLayer, says: This interview with Albert Castellana, Co‑Founder & CEO of GenLayer, examines the emerging "accountability gap" created by agentic AI as brands shift from direct control to delegating customer interactions to autonomous systems. Castellana discusses the governance, legal, and operational challenges — including adversarial agent-to-agent dynamics and the need for scalable dispute-resolution — and urges marketing leaders to build guardrails, constraints, and new systems of accountability before widespread deployment.
From: The Agile Brand with Greg Kihlström
Cite as: Albert Castellana. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/albert-castellana-youre-saying-okay-i-want-this-agent-to-be-representing-my