Albert Castellana — Co-Founder & CEO, GenLayer
Published:
...the legal system is going to be really like in stress…the human legal system just cannot scale to that level… I will put an escrow, and then the escrow will be smart enough to understand what actually if I fulfilled my promise, and then your agent will be able to say, yes, I want to enter into this contract… That’s what we are right now, right? The customers are feeling like they’re not in power, right?
What does Albert Castellana say on The Agile Brand with Greg Kihlström?
Albert Castellana, Co-Founder & CEO, GenLayer, says: This interview with Albert Castellana, Co‑Founder & CEO of GenLayer, examines the emerging "accountability gap" created by agentic AI as brands shift from direct control to delegating customer interactions to autonomous systems. Castellana discusses the governance, legal, and operational challenges — including adversarial agent-to-agent dynamics and the need for scalable dispute-resolution — and urges marketing leaders to build guardrails, constraints, and new systems of accountability before widespread deployment.
From: The Agile Brand with Greg Kihlström
Cite as: Albert Castellana. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/albert-castellana-the-legal-system-is-going-to-be-really-like-in-stressthe