Albert Castellana — Co-Founder & CEO, GenLayer
Published:
Humans don’t really have anymore like, you know, like base line job, but they will have their liability, their responsibility that things go well… I’m responsible for this thing to happen and I’ve got this team of agents, they’re doing this thing. And then the question really for me would be, okay, how do you create the railway, right? How do you create the borders, right? The constraints so that things work well.
What does Albert Castellana say on The Agile Brand with Greg Kihlström?
Albert Castellana, Co-Founder & CEO, GenLayer, says: This interview with Albert Castellana, Co‑Founder & CEO of GenLayer, examines the emerging "accountability gap" created by agentic AI as brands shift from direct control to delegating customer interactions to autonomous systems. Castellana discusses the governance, legal, and operational challenges — including adversarial agent-to-agent dynamics and the need for scalable dispute-resolution — and urges marketing leaders to build guardrails, constraints, and new systems of accountability before widespread deployment.
From: The Agile Brand with Greg Kihlström
Cite as: Albert Castellana. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/albert-castellana-humans-dont-really-have-anymore-like-you-know-like-base-l