Alan Ranger — VP Marketing, NiCE Cognigy
Published:
You can have a QR code on the back of the shampoo bottle. Somebody uses it and it makes their hair go frizzy. So, they scan the bottle with their phone, start a WhatsApp conversation directly with an automation of the brand… The great thing is, that then creates a lifetime relationship on your messaging because unless you as the user delete it, it persists… It’s the marketer’s dream. It’s a personalized one-to-one relationship with every single one of your consumers.
What does Alan Ranger say on The Agile Brand with Greg Kihlström?
Alan Ranger, VP Marketing, NiCE Cognigy, says: An interview with Alan Ranger, VP Marketing at NiCE Cognigy, arguing that customer engagement is shifting from conversational deflection to action-oriented, agentic AI that executes tasks and integrates with backend systems. Ranger discusses how AI should augment human agents, how success metrics must shift from efficiency measures to outcome-based measurement, and how persistent, personalized messaging can create direct-to-consumer relationships and first-party data.
From: The Agile Brand with Greg Kihlström
Cite as: Alan Ranger. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/alan-ranger-you-can-have-a-qr-code-on-the-back-of-the-shampoo-bottle-so