Alan Gould — CEO, MutualMarkets
Published:
You have to start your marketing meetings going kind of, how do we do that? So you have to really change your definition of authenticity to be, is the partner someone that our consumers like?
What does Alan Gould say on The Agile Brand with Greg Kihlström?
Alan Gould, CEO, MutualMarkets, says: In this episode Alan Gould, CEO of MutualMarkets, discusses how AI is transforming brand partnerships by rapidly identifying cognitive connections between brands and entertainment properties and automating creative workflows. He outlines how the platform democratizes access to partnerships, redefines authenticity around consumer preferences, and enables programmatic, apples-to-apples measurement so brands of all sizes can evaluate ROI and run targeted, data-driven collaborations with content owners.
From: The Agile Brand with Greg Kihlström
Cite as: Alan Gould. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/alan-gould-you-have-to-start-your-marketing-meetings-going-kind-of-how