Toby Coulthard
Chief Product & Growth Officer at Jacquard
Expert insights
- The reality is 85% of marketers are just using Chat GPT to generate content.
- We can all kind of feel AI-generated content when you see it; there's a tone of voice and a cadence—you can just tell that it's AI written. There's this convergence of different...
- The issue is not just that the models are converging, but that our usage of them has converged first.
- The test and learn thing, that's still very much should be part of a marketer’s toolkit. But what you don’t want to do is just test a bunch of bad variants of language; you’re j...
- I don’t think any copywriter needs to be an expert in typing; they’re still a very much necessary part of the process, but they’re the ones using the machine rather than being t...
- In the UK, people do not like content that is highly urgent. They want calm, helpful language. They don’t want to have something that says sale ends in 24 hours, buy right now. ...