Phylis Rothschild
Chief Marketing Officer at Pete and Gerry's
Expert insights
- This isn’t just about a messaging play for us. It is truly doing what we say and saying what we do.
- You don’t have to post about everything. You don’t have to lecture. You don’t have to speak down to consumers. You can be authentic and still have a sense of humor.
- You don’t just assume. You do the work to understand who they are and what they value.
- No one needs a PhD in egg science to make an omelet.
- The danger is when messaging starts to go off-brand. You lose your tone. You start sounding robotic.