Nataly Kelly
Chief Marketing Officer at Zappi
Expert insights
- Our analysis shows that even though women appear in two-thirds of the ads, they are not the focal point of the creative in many… just over a quarter of the Super Bowl ads had wo...
- While they can drive relevance and distinctiveness, Greg, it can also be distracting and it can interrupt and impact brand recall… often the consumers don’t remember the brand, ...
- We actually have a framework that looks at a bunch of different things. We call this our sales impact score and it’s a hybrid metric, a roll up metric of five different things. ...