Michael Gants
CEO at Encore
Expert insights
- There’s no one on your team who says, okay, 90 plus percent are lost somewhere in this funnel. Who’s in charge of designing their experience and building the best experience pos...
- It’s almost an instinct, like a flinch… people have evolved this natural just no reflex when anything is asking them for money online. And that’s what you’re running into.
- It actually has very little to do with your product. They’re at the last step of your onboarding flow for a reason. And the reason is because they’re actually pretty interested ...
- What we think of ours is more of like a negotiation… I get you don’t want to pay. Can we work out some deal? The deal is try a free trial of, you know, any of these products tha...
- It’s very different than an ad in that way because when you click the X… you’re not in the middle of something. You’re actually leaving. So there’s nothing that we’re disrupting.