Mark Rampolla
Co-Founder and Managing Partner at Founder Groundforce Capital
Expert insights
- We really found our home in yoga studios. And at the time, hot yoga was the rage… Zico was the perfect post-workout recovery beverage. And so that became our calling card… havin...
- I don’t love admitting this, but I can own the game change — we shifted from building the business to last to building the business to sell. Over the next few years, we built th...
- We had a very core, strong branding culture, but both were agile. What was interesting is Coke actually did quite a good job keeping integrity of brand and integrity of quality,...
- When Zico came into the world, I realized he’s not mine. Let a brand have its own life. Brands people should view themselves as stewards, as guides, as coaches, as mentors for t...