Mark Connon
CEO at Bombora
Expert insights
- In the B2C world… it’s kind of a one to one relationship between brand or agency and the consumer… With B2B, the focus is on not so much the person but the company. And not just...
- Because of the length of sales cycles and the size of the transactions in B2B, missing out on or being late to the party on a company that’s in market for your solution can have...
- We’re kind of founded on this notion of a data co-op… Taking that same concept… to other players in the ecosystem who may not necessarily either have had historically wanted to,...
- What you show the brand is, you know, the type of engagement, the number of times it’s engaged with that company, the reactions and sort of click through… Now you’ve got more da...