Kip Havel
Chief Marketing Officer at Dexian
Expert insights
- Buyers have been immersed in AI messaging for two years now, and they arrive at the conversation already assuming a level of speed, precision, and technology sophistication that...
- The tools produce sameness because most companies are using them the same way, which is to move faster and produce more ‘stuff.’ If speed and volume are the whole strategy, the ...
- The companies building the frontier are hiring for judgment and point of view. That tells you something about where the scarcity is.
- Less a handoff and more a shared standard
- Optimizing consistency doesn’t produce a launch moment, but it’s what people remember. It’s also what determines whether people choose to work with us again.
- That’s how a lot of marketing budgets end up permanently rented. I’d rather invest in making our front door the destination.
- Not every ask deserves a yes.
- In a tighter budget cycle, I trust the investments a customer or partner can feel, and I’m letting go of the ones that mostly only showed in our own reports.